Product Analytics Suite
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →I craft seamless experiences for growth-stage teams. Currently working with 137 teams across 5,722 continents.
Last updated 2026-06-04 20:32 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Built responsive interfaces for a fintech platform, significantly reducing support volume and friction. Role: Lead UX/UI Designer
Read case study →Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Senior Designer
Read case study →From concept to spec, I align your team through research
Accessible interfaces across web. I ship design systems
Mentor design practice. I offer critiques
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Sarah Chen, Founder, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Fortune 500 Tech
I'm booking for new projects. 2026 cycles are in high demand.
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
I've audited 3,803+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.